Hey peeps, Answers me a question. Why people write blog post? And what is main purpose of a Blog post checklist?
Obviously for traffic. right?
Everyone wants to write a blog post that is of high quality and bring traffic to them.
But 80% of bloggers face one huge problem and that is one day they see huge traffic is coming but another day that number goes down.
I know, it happens with all bloggers.
But, Do you you know what is the main reason behind it?
And the answer will be Consistency.
We don’t do the same thing every time that works the best and that’s why we all need a blog post checklist.
This is an in-depth article on what things you need to be added to your blog post to rank fast on Google or you can call it A Blog Post Checklist.
Before Publishing the Blog Post
Step 1: Download One SEO Plugin
It will be the first and the most important thing to do before writing a blog post.
Because SEO is everything. If you want to rank faster then you have to optimize your blog as well as you have to create SEO friendly content.
That’s why, every blogger needs a great SEO plugin.
Setup properly one of them for your blog post.
Step 2: Find the Right Keyword
One right keyword can change your life.
It is high time to start keyword researching and I think it is the most valuable matter to rank faster.
It is the place where you need to invest some money. Because there are no such tools for keyword researching.
Yes, you can do it for free. But it is for a limited time and there are many restrictions.
One of my friend’s life have changed with one keyword. Yes, Just one!
He had ranked faster and gaining a huge amount of traffic as well as income from that 1 particular keyword.
I would recommend you to go for SEMRUSH keyword researching tool.
It is best keyword researching tool according to me.
Step 3: Keyword Optimization
You have to place the right keyword in the right places.
You have to place the keywords everywhere but not in a spammy way.
Write keyword-based content in a way that your readers don’t find that you are doing the SEO.
They should understand that, you are writing for them.
If you underuse the keyword, then you will be lack of SEO again if you overuse keyword, you will be a spam user in front of your readers.
So you have to balance all the things.
Use keyword in these places,
- 75% Subheadings
- meta description
- first paragraph
- At the end of your post
- Image Alt text
This places are must for keyword. It helps to optimize your On-page SEO.
On-Page Optimization Resources:
Step 4: Importance of Images
Image optimization is a huge factor to rank on Google.
It can drive more and more traffic for your blog post.
About 40% of people search for some keyword and go to the image section of Google.
So, if you can rank on the first page of that keyword, You will gain a lot of traffic.
That’s why you have to be very sincere about images.
- Put at least 1 image for 1 sub-heading ( Try with Canva )
- Put your main keyword in all images Alt tag.
- Compress your images for faster website
- Add an exceptional featured image for your blog post
You can make great visuals with CANVA.
Step 5: Beautify Post Slug
Post slug is another important key factor in SEO.
Beautiful and clear to understand type post slug stands out in the market.
Let’s think practically and compare two of these post slugs, First, see this URL http://learnwithturno.com/what-does-seo-stand-for/ Which is keyword Optimized(SEO) as well as clear to understand.
Now, see this URL http://learnwithturno.com/10234d92/blog-post-checklist:-things-to-include-in-every-single-blog-post/ which is very big and ugly and doesn’t even understand what is the main theme.
Readers won’t understand this type of slugs and they won’t come to your blog post.
That’s why you have to beautify your permalink/slug.
Step 6: Internal Link & External Link
An internal link is linking to your own domain and external link is linking to another domain.
Linking is essential to rank on Google as well as build blog’s authority.
You have to link to related blog posts in your articles.
Suppose, I am writing this article, Now I have to do some internal linking as well as external linking.
Now, I will search for the high authority websites like Forbes, entrepreneur, Neil Patel and I will search if they have any articles on Link Building.
If I find some article related to my topic then I will add those in my article.
This same technic is applicable for Internal links also.
But In my case, I link 2-3 internal links and 3-4 external links/ 1000 words.
I would recommend you to do the same.
Step 7: Meta Description
A meta description is the second thing that people see when they search for something on Google.
We often don’t give importance to meta description and hit the publish button without meta description.
But trust me, without proper SEO optimized meta description you can’t rank on Google.
Basically, meta tag is chosen from the first 500 words.
If you are using Yoast SEO then you will see an Edit snippet option where you can edit your title and the meta description.
Fro there, you have to write proper SEO friendly meta description.
Things to keep in mind,
- Not more than 155 words (Don’t go red on Yoast SEO)
- Put the main keyword on meta description
- Use a call to action
- write the main purpose why you have written the blog post
Step 8: A perfect Main Headline
Headline is the first thing that your readers see.
When anyone searches on Google with a specific keyword, then the first thing that comes up is the headline.
Whichever headline they found interesting and actionable they go to that blog.
So, you have to make an exceptional headline that stands out alone.
Your headline should be specific and clear.
Think about this blog post, I have given a headline of Blog Post Checklist: Things to Include in Every Single Blog Post.
When a reader will come, he/she will definitely understand that it is a blog post checklist (Which is clear).
I have added an extra line to build interest in the reader’s mind. That’s how you should go for.
By the way, I often find my headlines from Pinterest homepage.
Whenever I see interesting pins that are relevant to my niche, I collect those for late use.
Then I moderate them for my main title.
Step 9: Make Small Paragraph
Engagement is the key to grow faster.
If people love your content they will read for more time as well as they will share on social media.
As they spend more time on your blog, Google will get a signal that people are spending more time on your blog, That means your content is very good.
Google will rank it faster.
For gaining more engagement rate, you have to be well structured.
People love to read small paragraphs. It is also eye catchy rather than a long paragraph.
- Write 1 line or 2 line Paragraph max.
- Bold some important text.
Step 10: Maintain Well Structure
Well designed blog post plays a vital role to attract readers eye.
They love to read well-structured posts rather them dull and ugly designed blog post.
That’s why, You will be need a good theme for your blog.
You can make any custom design with plugins and page builders.
But if you invest in a good theme then your work will be less and your blog post will stand high.
For betterment of blog posts, I have two options for you.
These themes are the best themes for bloggers according to me.
You can use ELEMENTOR PRO for other custom designs and make your blog user friendly.
If you need free themes then you better read 10 free theme for WordPress.
Step 11: Use of Simple Language
This is an crucial part of making a blog post.
Whenever you are making a blog post, you have to keep in mind that, everyone’s mother language is not English.
There will be a lot of readers who are very poor in English and many other’s second language is English.
So, if you read some complicated sentences then they will have trouble understanding you and they won’t come to your blog post.
That’s why you should use simple language. You have to use active voices rather than passive voices.
Because the active voice is readers friendly. They will feel comfortable while reading blog posts.
Another important thing is Grammar. If you mistake in Grammar then that will affect a lot on your engagement.
That’s why, You must need to use GRAMMARLY.
It is a Chrome/Firefox extension that helps to correct grammar as well as sentences.
Step 12: Add SEO friendly Visuals
Visuals are so much important for engagement as well as a ranking on Google.
Visuals are not only images. It can be videos, poster, podcasts, Infographics, Statistics, pdf, etc
You must need to add visuals to make your blog post more interesting.
You can make images with CANVA. Every blogger do so.
You can make videos for youtube by only screen capturing your blog post. I mean you can give an overview of your blog post through a video.
Publish to Youtube then embed it to blog. Here you can also grow on Youtube.
You need to add some reports or stats through Infographic.
This puts value on your blog post.
Create pinable images (1000px*1500px) and ask people to Pin it to their relevant board.
Give alt tag to all of the images. Put your main keyword to alt tag.
Don’t use copyrighted images that are downloaded from Google.
You should better use,
These are used for free stock photos.
Add some valuable text on images by editing with CANVA.
Step 13: Blog posts length
Nowadays this matter is becoming one of the main factors to rank on Google.
In 2020, Google are looking for quality rather then quantity.
If you think that, You will write whatever you want and you will get ranked then this is totally wrong.
Because, if you don’t put any value in your blog then Google won’t rank you ever.
There are a few types of blog post length. Such as,
- Pillar posts (More than 3000 words)
- Response post (1000-1500 words)
- Review posts (Depends)
Nowadays, Google prefer larger content rather then smaller ones.
If you can write more than 4000 words then it is high chance to rank faster on Google.
If you write longer content and you have put a lot of valuable things in it then people will love to read.
They will read more time.
But, it is not necessary to write all the posts longer. You need to write in all length categories.
But, I would recommend you to write 4-5 pillar posts for your blog.
These will be the foundation of your blog.
Step 14: End with a Question + Call to action
The basic thing is, you have to build interesting blog posts so that people attract more.
If they love more to read your content, if they can engage with your content then you can convert the readers into customers.
For engagement, you should ask them some questions that they can relate to themselves.
Ask that type of questions that they love to answer.
At the end of your blog posts, ask them to share, ask a question, and tell them to answer in the comment section.
If they really like your content, they would love to answer your questions.
That’s how building engagement will help you to build trust as well as you can collab with other bloggers.
I Would recommend you ask a question with the main keyword in the first paragraph and in the last paragraph.
Step 15: Start Collecting E-mails
I would recommend you to start collecting e-mails from day-1.
Email collecting can be beneficial for converting your readers into customers.
Email subscribers will be the dedicated readers of yours.
Email marketing can generate a huge affiliate income. Because as the subscribers are targeted audience and if you promote something related to the same niche, there is a high chance that, they will buy that.
From this, you can earn affiliate income or you can promote your own digital Goods.
I will recommend to go for CONVERT KIT for creating E-mail opt in.
The most beneficial way of collecting emails is by exchanging something.
You can offer an ebook, checklist, free digital products, canva template, PDFs, Online course, etc.
Step 16: Add Affiliate Links
This content upgrade is a must if you want to make passive income.
You can read 15 ways to make passive income while sleeping for better understanding.
Affiliate marketing is one of the best ways to make passive income.
You can do affiliate marketing with your blog.
No matter which niche you are working in, there will be a lot of products for people.
Suppose, you are in the fitness niche, there are a lot of fitness products available are in the market.
All you have to do is find the affiliate programs of products and start promoting on your blog posts.
That will make you money faster.
You can promote digital products as well. Like I do.
I promote hosting, plugins, themes, canva templates, etc.
The best affiliate marketplaces are,
You can just apply for becoming affiliate partner. After approving, you can start promoting their programs and start earning commissions from them.
Step 17: Make it Shareable
More shares = More Viral.
Yes, you will get more viral if you get more shares, That’s why you have to make your content shareable.
Because, if you really put valuable content in your articles then people will love to share your articles.
That’s why we have to make this task easier for our readers by adding share buttons.
I love SOCIAL SNAP for this task.
By using SOCIAL SNAP you can add share buttons to your article.
- Floating buttons
- Sticky buttons
- Pin it button on the images
- Click to tweet option
You can’t find all these things together on any other plugins. You have to download multiple plugins for that.
That’s why, I love this All in one package plugin.
Step 18: Proofread it
This is the case where many of the bloggers lag behind.
After writing long term articles then don’t want to read again for proofreading.
That’s why they don’t find any grammatical mistakes or spelling mistakes.
This make a huge impact on readers.
Because when readers will read your article, the mistakes will come to them and they will have a negative thought about the author.
For this, you need to proofread your articles.
You can proofread it by other people like friends, cousins or other relatives.
You can proofread line by line while writing with GRAMMARLY.
This is a Chrome/Firefox extension that finds grammatical and spelling mistakes.
I am using this thing from the beginning and I love this extension. I would recommend you to go for it before start writing.
Step 19: Add Freebies
People love freebies.
If you have something free to offer then why people won’t come to you?
When people will see that you are offering goods or free of cost then they will feel more connected to you.
If they feel once, they will remember your name and it will be very beneficial for your conversion rate.
Because you can offer some goods by demanding only their email. Nothing else.
By doing that, You will start collecting a lot of emails and you can start email marketing from day 1.
So, this content upgrade will help you to look more authentic and it will build more trust in people.
You can give your premade Canva templates, Checklist PDFs, A pdf copy of your articles, digital printables, etc.
Step 20: Pin It
If you are not using Pinterest for your blog, then you are leaving a lot of free traffic for your blog posts.
Because, Pinterest plays a huge role for gaining traffic free.
You just have to make pins and add link to your blog posts.
That’s how Pinterest works.
I won’t go deeper here. I have an in-depth article on “How to make money from Pinterest and get free traffic”.
You must need to promote your blog to Pinterest for growing traffic faster.
As well as, You can promote different products there too.
Step 21: Outreach Other Bloggers
Backlinking is the most important thing in Off-page SEO.
If you have more backlinks, you have the better chance to rank faster.
Because, if other bloggers share your blog post link then Google will think that your article is good that’s why people are promoting you.
Then Google will rank your blog at the top page.
But, creating backlinks is not easy enough.
You have to ask other bloggers to give you backlinks. Start mailing other authors in the same niche.
Start collaborating with others and convince them to share your article on their blog.
Guest posting is one of the best ways to create a relationship with other bloggers.
Pitch them for guest posting.
Step 22: Comment on other blog posts
After publishing your content, the main thing is building relationships with other bloggers.
You can pitch other bloggers by commenting on their blog posts.
That’s how, you will be knowned by other bloggers. Because, you are new in this industry.
Nobody knows you and people don’t know how much value you are putting on your blog.
You have to make your own way to get attention from people and other bloggers.
Comment on other blogs and let them know, you are a blogger also. Give them a link to your blog.
Don’t spam everywhere. Try to reach high authority blogs and comment there.
If they get convinced, you may get backlinks from their sites.
So, these are the ultimate blog post checklist for every blogger to grow fast and rank fast.
By following these blog post checklist, you will get high result on your blog.
These are the blog post checklist that I have been using for so long.
If you are searching for a blog post checklist then I assure you, Your time has not wasted by reading this article.
I am not a pro but I have researched quite hard for you.
When I was a beginner, I had a lot of confusion in my head. I wasn’t able to solve myself. I had studied tons of articles. Combined them all and found these blog post checklist
But, I don’t want you to hustle and waste a lot of time. Read one article and start making your blogging career with this blog post checklist.
Please comment here if you know any other blog post checklist that we can add to this list which we might have forgotten.
A quote from me?
- I am not a pro but I am in this particular field for many years. That’s why I thought that I can teach you through my articles and that’s why I did some research and wrote about the blog post checklist.
- I am personally a blogger, I like to write soo much and I hope this article will help you to learn with me, and by reading this whole article you can have enough knowledge about the blog post checklist.
Like the Article? Want to read more stuff?
I am a full-time blogger and solving your all kind of problems related to website stuff and queries like “blog post checklist“. I write articles every single day. You can find me constantly with different ideas, tips, and tricks.
I have also an article about How to Start a Free Blog for Beginners. Make sure you check this out if you have a passion for being a blogger.
I have shared my own experience and many tips and tricks which will help you to become a blogger faster and in this article, I also had written about earning money with blogging.
If you want to get a traffic flood on your website then you can read “How to get free traffic from Pinterest”
Please let me know your thoughts about this post in the comment section. It will inspire me to bring more content like this.
And yes, please tell me your blog post checklist also in the comment section. That’s how we can know each other better.