When it comes to improving traffic to your blog, email marketing can be your secret weapon.
Are you looking for new ways to improve the performance of your blog posts? Then look no further than email marketing.
In this article, we’ll take a look at 3 ways that you can use email to increase blog traffic
From increased traffic, higher engagement rates, and more conversions — email marketing is the perfect tool to help you get the results you’re looking for without breaking the bank. Using email to help improve your blog metrics is an easy way to engage with your customers while promoting your new posts.
Here’s a quick look at what we’ll cover:
- How sending mass emails can help you promote your new posts
- How you can drive more people to your blog by continuously growing your subscriber base
- How integrating your email and social media channels can improve your metrics
Sending mass emails allows you to reach a larger audience in less time. It’s a great way to tell all of your subscribers about a new blog post and encourage them to head to your site and read it.
#1. Send Mass Emails to Promote New Posts
You know the saying “if you build it they will come”? Well, unfortunately, that isn’t the case when it comes to starting a new blog. It takes hard work and dedication to grow a loyal fan base and keep them interested in coming back to your blog to read future articles.
Luckily, email marketing is one of the most effective ways to engage with your customers and drive traffic back to your blog. You can easily draft up new emails to promote your most recent post and quickly send it to your readers by sending mass emails.
While it might sound like spending time creating emails for your blog posts is an added effort — it’s one that pays off.
That’s because the more readers you can bring to your blog, the more likely you are to gain attention from advertisers and potential sponsors. The best part about using email as a traffic-driving tactic is that it can be extremely cost-effective.
You can choose to invest in a full email marketing automation platform, or you can simply use tools that allow you to leverage your existing Gmail account to reach your subscribers. Whatever path you choose, there’s no excuse for not using email to help promote your new articles and posts.
The more subscribers you have, the higher chances you have of receiving increased blog traffic. That means you want to see your new subscriber numbers continue to tick up every month.
#2. Drive More People to Your Blog by Growing Your Subscriber List
A growing subscriber list is one of the most important things you need to continue increasing your blog traffic.
That’s because a portion of your subscribers will ultimately become inactive or opt-out of receiving your communication. In most cases, this happens organically and has nothing to with the content of your posting or how often you’re communicating — and that’s why you have to plan for it.
On top of that, the more subscribers you have the more likely you are to see higher traffic to your site.
It’s a simple numbers game when you look at it this way. If you only have 100 subscribers, you’ll never be able to drive more than 100 people to your new post via email. But if you have 5,000 subscribers, your chances of driving more people to your blog have increased drastically.
And that’s why you should always be actively working to grow your subscriber list and find new readers who are interested in coming back to your blog week after week. Of course with anything, there are a few tricks you can pull out of your sleeve to capture new subscribers.
Here are just a few examples of ways you can easily work to build a larger subscriber list:
- Create a monthly newsletter and have a subscribe option on your blog
- Run campaigns and promotions to encourage readers to subscribe
- Send exclusive content saved only for subscribers
- Add pop-up opt-in forms to your site to gain more subscribers
After you start to put list building steps in place, you’ll find that your reader base will grow month over a month — and your blog traffic will follow.
Pull your email and social media marketing together to reach more customers and improve your blog metrics. With the help of social media, you can grow your email subscriber list and promote new articles.
#3. Integrate Your Email and Social Media Efforts to Improve Your Blog Metrics
Email and social media go hand in hand — and that holds true for bloggers too. In fact, when your email and social media channels work together, you can expect an increase in subscribers and blog traffic.
For many bloggers, social media is a very important outlet. It’s a place where you can connect with your subscribers on a more personal level and create new content daily. This means that it’s a great place to promote and encourage readers to join your email list.
The more engaged your audience is on social media, the more likely they are to connect via email and share your social posts with their friends and family — extending your reach even further.
On the other hand, social media is also a great place to promote your new blog posts. The more you share your content, the more people you will reach and the more traffic you will drive to your site.
All in all, email and social are a match made in heaven. And you’ll definitely see the results you’re looking for by promoting across both of these channels.
Make the Most Out of Your Blog
Whether you’re blogging to share your story, looking for others who share your passion or are interested in making it a second income — you need to continuously work to improve your blog metrics.
By integrating email into your blog promotional toolbox, you’ll quickly find that it can be your secret weapon. Once you get started, you’ll look back and wonder why you didn’t get started sooner!